Privacy Policy

1. Scope & Controller

This Privacy Policy applies to your use of prada-eyewear-store.com (the “Site”) and related services such as ordering, customer support, and marketing communications (collectively, the “Services”).

The controller responsible for your personal information is:

Note: Prada is a trademark of its respective owner. This site is not affiliated with Prada S.p.A.

2. Information We Collect

We collect information to operate the Site, fulfill your orders, and improve your experience. This includes:

• Identifiers and contact details: name, email address, billing and shipping address, phone number.
• Order and payment information: products purchased, order totals, and payment method details processed by our payment partners (e.g., card networks, PayPal). We do not store full card numbers.
• Account credentials: username, password, and preferences if you create an account.
• Communications: messages to customer support, product reviews, and marketing preferences.
• Device and usage data: IP address, device type, browser, operating system, pages viewed, and interactions, collected using cookies and similar technologies.
• Approximate location: derived from your IP address for localization and fraud prevention.
• Inferences: preferences or interests we derive from other data (e.g., favorite frame styles).

3. How We Use Information

• Provide and deliver Services: process orders, payments, shipping, and returns.
• Customer support: respond to requests and resolve issues.
• Personalize experience: remember preferences, recommend frames, and tailor content.
• Marketing: send promotional emails with your consent and show relevant ads. You can unsubscribe at any time.
• Analytics and improvement: understand usage to improve usability, performance, and product assortment.
• Security and fraud prevention: verify identity, prevent fraudulent transactions, and protect our users and business.
• Legal compliance: meet legal, tax, and regulatory obligations and enforce our Terms & Conditions.

4. Legal Bases (EEA/UK)

If you are in the EEA/UK, we process personal data under the following legal bases:

• Contract necessity: to fulfill orders and provide Services.
• Legitimate interests: to secure our Site, prevent fraud, analyze performance, and market similar products to existing customers (where permitted).
• Consent: for non-essential cookies, analytics/marketing, and email subscriptions. You may withdraw consent anytime in Cookie Preferences.
• Legal obligation: to comply with applicable laws and requests from authorities.

5. Cookies & Tracking

We use cookies and similar technologies to run the Site, measure performance, and deliver relevant content and ads. Categories include:

• Strictly necessary: required for core functions like checkout and security.
• Functional: remember preferences (e.g., language, size).
• Analytics: help us understand traffic and usage patterns.
• Marketing: personalize offers and measure advertising effectiveness.

You can manage preferences at any time:

Open Cookie Preferences Accept All

Most browsers also allow you to block or delete cookies via settings. Blocking some cookies may impact your experience.

6. How We Share Information

We share personal information with trusted service providers and partners who help us operate the Site and provide Services. These include:

• Payment processors and fraud prevention tools: to securely process payments (e.g., card networks, PayPal) and detect fraud.
• Shipping and logistics: carriers and fulfillment partners to deliver orders and handle returns.
• Analytics and measurement: platforms that provide aggregated insights about traffic and performance.
• Marketing and advertising: email service providers and advertising networks to deliver and measure campaigns, where permitted by law and your preferences.
• Customer support tools: to manage communications and service tickets.
• Hosting and security: infrastructure providers to host the Site and protect it from abuse.

We require service providers to handle personal information according to this Policy and applicable law. We may also share information as required by law, to protect rights and safety, or in connection with a business transaction (e.g., merger, acquisition).

7. Data Retention

We retain personal information for as long as necessary to fulfill the purposes described above, including legal, accounting, and reporting requirements. Retention periods vary by data type, for example:

• Orders and invoices: typically retained for 6–10 years to meet tax/legal obligations.
• Account data: retained while your account is active; deleted or anonymized after inactivity subject to legal requirements.
• Marketing preferences: retained until you opt out or withdraw consent.
• Analytics data: kept in aggregated or pseudonymous form where possible.

8. Your Privacy Rights

Depending on your location, you may have rights including:

• Access: request a copy of your personal information.
• Correction: update inaccurate or incomplete data.
• Deletion: request deletion of your data, subject to legal exemptions.
• Restriction/Objection: limit or object to certain processing, including direct marketing.
• Portability: receive data in a portable format.
• Withdraw consent: for processing based on consent (e.g., analytics/marketing cookies).
• California (CPRA): right to know, correct, delete, and opt out of “selling” or “sharing” personal information and targeted advertising.

To exercise rights, contact us at [email protected]. We may verify your request and respond within the timeframe required by law.

9. Do Not Sell or Share My Personal Information (US)

We do not exchange your personal information for money. We may “share” personal information for cross-context behavioral advertising as defined by certain state laws. You can opt out of such sharing by adjusting your cookie preferences:

Open Cookie Preferences to Opt Out

You may also email us at [email protected] with the subject line “US Privacy Request”. If you use an authorized agent, we may require proof of authorization and verification of your identity.

10. Security

We implement technical and organizational measures designed to protect personal information, including encryption in transit, access controls, and security monitoring. No method of transmission or storage is completely secure; please use strong, unique passwords and protect your account.

11. International Data Transfers

Your information may be transferred to and processed in countries other than your own, including the United States. Where required, we use appropriate safeguards (such as Standard Contractual Clauses) to protect your information when transferred internationally.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for legal, technical, or operational reasons. If we make material changes, we will notify you by updating the “Last updated” date above and, where appropriate, by additional notice.

13. Contact Us

Email: [email protected]

For other policies, see our Terms & Conditions, Shipping Information, and Refund & Returns Policy.

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